HENZER®

PERFORMANCE NUTRITION / IN DEVELOPMENT

FUEL THE WORK.
BUILD WHAT’S
NEXT.

Performance nutrition designed for athletes who demand more from their training, recovery, and everyday nutrition.

Explore Formula 1.0 ↗Become a Performance Partner ↗

BUILT WITH PURPOSE. DEVELOPED WITH ATHLETES.

HENZER® FORMULA / 1.0
+Original Henzer Formula 1.0 bottle concept; product in development
THE NEXT GENERATION
OF EVERYDAY FUEL.CONCEPT ONLY
NOT YET AVAILABLE
BUILT FOR MORE.MORE FUEL.MORE CONVENIENCE.MORE PURPOSE.

01 / INTRODUCING FORMULA 1.0

MORE FUEL.
LESS FRICTION.

Henzer is developing a convenient, high-calorie ready-to-drink shake for athletes working to meet demanding nutritional goals.

Formula 1.0 original development conceptFORMULA 1.0 / IN DEVELOPMENT
550TARGET CALORIES
50gTARGET PROTEIN
  • 01Ready-to-drink format
  • 02Low added sugar — formulation goal
  • 03Vitamin fortification — formulation goal

Nutrition specifications are development targets and may change during formulation and testing.

02 / WHY HENZER

BUILT AROUND
THE WORK.

The work doesn’t stop when training ends. For athletes with high nutritional needs, getting enough calories through meals and conventional protein shakes can be a challenge. We’re developing practical nutrition around that reality.

01 / FUEL

Meet the demand.

High-calorie nutrition designed for demanding routines.

02 / CONVENIENCE

Keep moving.

Ready-to-drink nutrition without mixing powders.

03 / PURPOSE

Build it together.

Products developed with feedback from athletes and performance professionals.

03 / OUR STORY

Original HZ brand mark

A NAME WITH HISTORY.
A BRAND BUILT FOR
WHAT’S NEXT.

Henzer starts with a name. Rooted in the founder’s surname, Heniser, and a nickname passed down through generations, it carries a personal connection into something new.

We’re building Henzer around a simple belief: nutrition should support the work athletes put into improving themselves. That means listening, asking better questions, and developing products around real needs.

Crosby HeniserFounder, Henzer

04 / FOUNDING PERFORMANCE PARTNERS

HELP SHAPE
WHAT’S NEXT.

Henzer is inviting collegiate athletic programs, strength and conditioning professionals, sports dietitians, and performance organizations to help shape Formula 1.0 before production begins.

Become a Founding Performance Partner ↗Learn about the program ↗

05 / THE ROAD AHEAD

THE NEXT CHAPTER
IS IN DEVELOPMENT.

We’re working through product development, formulation, and early performance partnerships. Thoughtful progress, with athlete feedback helping guide the way.

  1. 01

    Concept development

    Underway

  2. 02

    Partner outreach

    Currently recruiting

  3. 03

    Formula development

    Ahead

  4. 04

    Pilot production

    Ahead

  5. 05

    Partner testing

    Ahead

  6. 06

    Commercial launch

    Ahead

Development stages are a guide to our process, not a launch schedule. Formula 1.0 is not currently available for purchase.

06 / GET IN TOUCH

LET’S TALK
WHAT’S NEXT.

General inquiriesGet in touch ↗
Athletic partnershipsMeet the program ↗
Business & distributionStart a conversation ↗